Synergy Flavours launches a new line of rum-inspired flavour profiles
Synergy Flavours is launching a new rum flavour range, suitable for both alcoholic and low- and no-alcoholic products.
The new flavours draw on Synergy’s 140 years of beverage expertise, and enhance the company’s growing spirit flavours portfolio, which also includes whiskey, gin, and tequila flavours.
The rum range consists of three authentic rum profiles – white, dark, and spiced – and three rum-based cocktail flavours, Strawberry Daiquiri, Mojito and Piña Colada.
The flavours can be used to boost the taste and delivery of rum flavours in alcoholic beverages, such as ‘ready-to-drink’ (RTD) cocktails, and to replicate the taste of rum in low- and no- products.
The new flavours have been developed in line with growing demand for authentic rum flavours in beverage products. Market data highlights that rum sales are up 5.2% (CAGR), while non-alcoholic spirit sales have also increased by 34.6% (source: Euromonitor World Value Sales 2018-2023 CAGR)
Data from the IWSR also highlights that RTDs were ‘the star’ of the alcoholic beverage market in 2023, as the only major category to record volume growth (at 2%), as well as 6% increase in value (source: global beverage market set for moderate recovery in 2025, while challenges persist in 2024’ IWSR, 5 June 2024).
Synergy’s flavourists developed the range using gas chromatography – mass spectrometry (GC-MS) and chromatography with flame ionisation detection (GC-FID), to identify and quantify individual aroma compounds in a range of rum-based brands. By creating an analytical picture of how their distinctive flavour notes contribute to the unique flavour profiles, the team says it has created authentic rum flavours.
Tom Cleghorn, European category development manager at Synergy Flavours, notes that growth in demand for non-alcoholic spirits “clearly shows that consumer tastes are evolving”.
“Rum is a great addition to our spirit flavour range, given its popularity and flexibility for use in a wide array of cocktails,” he adds. “The new flavours will support manufacturers from both a cost optimisation perspective, in light of increases to duty on off-trade spirits outlined in the UK’s Autumn budget announcements, and also from an innovation perspective, as consumers seek out new products and formats, but don’t want to compromise on taste. We’re excited to introduce our rum range to beverage manufacturers and look forward to seeing how they can be used creatively in new product development.”
The rum portfolio follows the success of Synergy’s whiskey, gin and tequila ranges, which include: five whiskey flavours and an old-fashioned cocktail flavour; six gin flavourings, a complete negroni cocktail flavouring, and a crème de mure flavouring; and two tequila flavourings with a complete margarita flavouring.
