Proper Snacks launches grocery-first pillow-sized pack with Netflix
Proper Snacks and Netflix have teamed up to launch a snacking-first – a “pillow-sized” pack of Sweet and Salty popcorn – as they continue to encourage people to enjoy a big night in.
Providing the ultimate setup for a Proper night in of streaming and snacking, the Proper x Netflix Sweet & Salty Pillow Pack is perfect for cosy evenings. Designed with sharing in mind, this pack offers a snack hack that helps you stay connected with friends and family, all without the hassle or distraction of refilling your bowl.
The Proper x Netflix Sweet & Salty Pillow Pack, sees the fastest-growing major snack brand in the UK team up with Netflix for a second time following the launch of the limited-edition popcorn flavour Netflix and Chilli Caramel in September. Together this iconic duo continue to urge people to revolutionise and romanticise their nights in, and make the most of everyday moments at home.
In true Proper style, it captures a playful and disruptive design with the pillow format, following a legacy of brand activations that think outside the box, including a fleet of Proper x Barbie buses in London and a jewellery collab with KFC.
With ten servings in each 280g bag, the Sweet & Salty flavour continues to be Proper Snacks’ top performer, but bigger and better for the ultimate Proper night in with friends and family by your side.
The Proper x Netflix Sweet & Salty Pillow Pack is high in fibre, made with natural flavouring and under 130kcal per serving. As with the original Sweet and Salty flavour, this pack is also HFSS-compliant, vegan and gluten-free.
Available exclusively in Tesco from 9th October, the 280g pack is priced at £3.50 and features a design inspired by the original Propercorn Sweet & Salty packs, created by artist @KellyAnna.
Cassandra Stavrou, Founder of Proper Snacks, commented: “Netflix is the no. 1 streaming platform in the world and has transformed the way we spend time at home. This collaboration reflects our shared commitment to creating connection and re-imagining everyday moments. Our game-changing PROPER x Netflix pillow pack is a true celebration of the night-in.”
