Oterra’s I-Colors Bold line meets growing consumer demand for vibrant, naturally-derived colours
Oterra’s range of 10 I-Colors Bold milled powders enable manufacturers to achieve deeper, richer shades with lower dosages, enhancing product aesthetics and appeal.
It is now possible to introduce a vivid red for snack applications that can compete with artificial colours for impact, but using sweet potato as a raw material.
“The reduced particle size creates more intense colour because there is a larger surface area to reflect light,” said Luc Ganivet, chief innovation officer at Oterra. “And because of a better dispersion of the powder the colour is distributed more uniformly.”
The ultrafine colours are particularly well-suited for applications such as powder-based beverages, snack seasoning, compound coatings, bakery toppings and fillings or compressed candy.
I-Colors Bold colours can also be added directly to fat-based fillings for cake and biscuit applications, without the need for an intermediate processing step.
“Consumers want impactful colours, but they also want natural ingredients,” said Lotte Jeppesen, global industry marketing manager for Oterra. “That combination can be a challenge for some manufacturers. With its exceptional colour intensity and instant visual impact, I-Colors Bold allows manufacturers to meet market demands for both performance and natural ingredients,” she added.
Because the colours can be added directly to the product, manufacturers can expect enhanced cost-efficiency with reduced colorant usage in specific applications and consistent quality assurance, maintaining product integrity without issues like dephasing or lumps.
