Tetra Pak’s new Tetra Prisma Aseptic 300 Edge carton appeals to young consumers and active adults
NewTetra Prisma Aseptic 300 Edge beverage cartons.
Tetra Pak has collaborated with a leading European juice brand to launch its new Tetra Prisma Aseptic 300 Edge beverage carton.
Its distinct look is designed to appeal to young consumers and dynamic adults, and comes as students return to school following the summer break.
The ergonomic package is designed to stand out on the shelf, with its distinct look and ergonomic design catering to the preference of modern consumers for taller, slimmer packaging.
According to Tetra Pak, research (Tetra Pak-WGSN Design Trend Forecast 2023-2024) shows that, with buyers rethinking discretionary spending, a ‘less is more’ design approach is gaining in popularity, characterised by pared back simplicity.
Designed for ease of use, the shape of the new paper-based carton package also makes it more comfortable to hold, particularly for smaller hands. Its wide opening ensures a steady flow for easy drinking, while its compact size makes it convenient for on-the-go consumption.
Product wastage is minimised by combining the slanted top of the Tetra Prisma Aseptic 300 Edge carton with a DreamCap 26 Pro tethered closure. This helps to prevent litter too, as the cap stays attached to the package; therefore, it can be collected alongside the carton once consumers have enjoyed their drink and put the container in the correct bin for recycling.
In addition, the leading European juice brand opted for increasing the renewable share of material in the package to over 85%, and this translated to reducing the carbon footprint of this carton by 76% (source: Carbon Trust-verified Tetra Pak ‘Carton CO2 Calculator’ model version 10 (valid from April 2024)).
This is achieved by combining paperboard from forests certified to Forest Stewardship Council (FSC) and other controlled sources with plant-based polymers, derived from responsibly sourced sugarcane. Its reduced climate impact is set to appeal to young consumers, who are more likely to make environmentally conscious purchasing decisions (as found in research from Harvard Business Review).
The Tetra Prisma Aseptic 300 Edge is ideal for a wide range of on-the-go beverages, including dairy, juices and functional drinks. Available on the latest Tetra Pak A3/CompactFlex filling machine, as well as on existing lines through a simple, cost-efficient upgrade, it brings the packaging configurations on a single filling machine to five. This versatility enables a quick switching between different packaging sizes and different opening systems, optimising production efficiency and broadening the range of on-the-go offerings. The latter helps food and beverage (F&B) brands to select the package that best matches specific consumption needs, therefore, attracting an even wider audience.
When it comes to transportation, the taller and slimmer shape of the package means it is possible to fit around the same number of litres and up to 10% more packages per pallet (compared with the Tetra Prisma Aseptic 330 package in EU pallet with WASF open ends) meaning fewer shipments while delivering more product.
Francesco Faella, vice president business sector ambient, Tetra Pak, notes how collaboration with a leading European juice brand and launching the Tetra Prisma Aseptic 300 Edge, it is answering the industry’s call for added flexibility and stylish design options to help brands stand out on the shelf.
“Importantly, we are doing this while also addressing consumer preferences and expectations. Based on our recent global research, environmental concerns remain high for 76% of respondents, with over 60% choosing products that have environmentally sound packaging in a bid to protect future generations and one fifth showing preference for containers made of renewable materials.”
