Krispy Kreme refreshes line-up
Krispy Kreme has a huge announcement for doughnut fans with the re-launch of its core range in the UK, and revealed a new line-up of fan favourites, best-sellers and some brand new trend-led flavours.
This announcement is celebrating its five billionth British doughnut produced this August.
Made fresh daily, the new range provides a choice of doughnuts that sees fan-favourites feature alongside eight of the hottest new flavours.
While the Original Glazed doughnut, with its melt-in-the-mouth irresistible deliciousness since 1937, will retain its staple status in the Krispy Kreme range, customers will get to enjoy eight new standout flavours.
Among them, a popular new take on the Cinnamon Swirl and the classic flavours of the ‘emoji inspired’ Chocolate Sprinkles and Strawberry Sprinkles doughnuts. These treat-time heroes are accompanied by trend-led tastes of the moment including a new bubble-tea inspired Blueberry Bubble Bliss, with lychee frosting and a scattering of blueberry-flavoured bubbles, as well as a new Salted Caramel Sensation
Krispy Kreme says trend tasters have worked to create the “most craveable” flavours ever and the revamp sets out to cement the brand as a favourite across all generations of doughnut lovers.
Bringing the Kremeliciousness to the UK, the refreshed range will be available from 12th August at Krispy Kreme shops across the country, as well as supermarket cabinets in Tesco, Sainsbury’s, Morrison’s, service stations, third-party delivery partners UberEats, JustEat and Deliveroo, and nationwide delivery on the brand’s website.
Prices start from £2.35 for the Original Glazed and from £2.65 for craveable flavour innovations.
