Squeaky Bean sees revolution in mealtimes with launch of protein pots
Squeaky Bean, is launching its first ever meat-free ready meals, featuring its famously tasty meat alternative pieces.
Developed after research showing that only one in five meat-free ready meals contain meat alternative proteins (IRI w/e 28th Jan 23), the Squeaky Bean Teriyaki Duck Protein Pot and the Squeaky Bean Beef Ragu Protein Pot are ideal eaten on their own for a quick protein hit or can be mixed and matched with carbohydrates such as noodles, rice, pasta, and wraps for a complete meal option.
Ready to eat after just one minute in the microwave, they are easily incorporated into consumers’ busy lifestyles and like Squeaky Bean’s other products, they perfectly mimic their meat counterparts while being high in protein and low in saturated fat.
Squeaky Bean Teriyaki Duck Protein Pot (150g, RRP £3) and Beef Ragu Protein Pot (150g, RRP £3) will be available in Sainsbury’s nationwide from 27th September 2023.
Made from wheat and pea protein beef style pieces, Squeaky Bean Beef Ragu Protein Pot is covered in a delicious ragu sauce and topped with applewood smoked cheese. Easily enjoyed as a standalone product, the beef ragu protein pot can also be combined with a bowl of classic tagliatelle pasta or served up on a jacket potato.
The Squeaky Bean Teriyaki Duck Protein Pot contains the same duck style pieces that can be found on the menu at Yo Sushi!, drizzled in delicious teriyaki sauce and sweet piquillo peppers.
With meat-free ready meals dominated by own label and only 21% containing meat alternative proteins (IRI w/e 28th Jan 23), Squeaky Bean saw an opportunity to innovate and bring its plant-based pieces to the ready meal category for the first time.
Becky Youseman, marketing controller at Squeaky Bean, which is part of The Compleat Food Group, said: “At Squeaky Bean, we want to make incorporating great tasting plant-based meals into your everyday diet as quick and effortless as possible. Seeing a gap in the market for ready meals containing meat alternative proteins, we saw the opportunity to innovate by releasing two new protein pots packed with exciting flavours.
“In entering the ready-meal category, we chose a popular beef ragu product to replicate the taste of a consumer favourite, as well as an exciting teriyaki duck, with Asian flavours being popular amongst UK shoppers.”
In addition to its new ready-meal products, Squeaky Bean is also launching two new flavour extensions to its chargrilled and marinated chicken style pieces ranges.
First is its Squeaky Bean Chargrilled Jerk Style Mini Fillets which have a distinctive smoky taste that is reminiscent of the grill. Made with a classic mix of cayenne, pimento, chilli, garlic, ginger and nutmeg seasoning, these fillets can either be eaten on their own as a protein-packed snack or as part of a filling meal.
The second is its Squeaky Bean Sweet Chilli Chicken Style Pieces, which are a new addition to the brand’s marinated range. Bringing together a combination of sweet and tangy flavours, these ready-to-eat chicken style pieces are made with wheat and pea protein and marinated in sweet chilli sauce.
Both the Squeaky Bean Chargrilled Jerk Style Mini Fillets (120g RRP £3.25) and the Squeaky Bean Sweet Chilli Chicken Style Pieces (130g RRP £3.00) are available in Tesco from 18th September.
