Ticket makes low alcohol debut with lemongrass lager
There was never any question that lemongrass would be the new ingredient when Ticket called launched its low alcohol lager as the fragrant, tropical grass present in Southeast Asian cuisine (broths, curries, marinades even tea infusions) is perfectly adept at making the transition to flavourful, non-an-alcoholic beer (RSP £2.99).
According to the drinks maker, lemongrass has an enviable reputation for amplifying the wow factor in other ‘hero’ ingredients, which in Ticket’s case is saffron.
As with its pale ale before, Ticket is all about creating a meticulously crafted non-alcoholic beer that mirrors the tastes, aromas and mouthfeel associated with everyday beers, but at less than 0.5% ABV.
Ticket makes it a priority to actively champion ingredients with added health and wellness benefits. Lemongrass is one such ingredient universally recognised for tackling digestive issues (gastrointestinal problems) including cramps and gastric ulcers.
Faeghe Solemani, Ticket co-founder feels very strongly that its perfectly plausible for any well-balanced recipe to simultaneously champion great taste and functional benefits.
“Like saffron before it, lemongrass has a proud track record in medicinal & wellness circles; in this particular instance supporting good immune health and digestion. It’s a clean, lingering flavour and scent readily associated with far-flung holidays, full spread BBQs and lazy summery weekends, which is why we wanted to launch our feelgood lager at the very beginning of summer, not simply to provide greater non-alcoholic choice but also to show that we’re anything but a one-way ticket.”
