How Welsh Businesses Can Adapt To Advancements In Digital Advertising In 2023

There are a number of significant challenges facing Welsh businesses in these difficult economic times, and one of them concerns staying the ability to stay on trend and relatable to target audiences. 

With new marketing trends seemingly emerging on a regular basis, it’s never been more important to stay abreast of the latest technological innovations. In fact, keeping up to date with advances in advertising is essential for any Welsh business that wants to stay ahead of the curve and successfully grow their brand. 

But how exactly do you achieve this? Read on for some helpful tips on how to make the most of the latest advertising innovations and include them in your new marketing campaigns.   

Build Brand Awareness With Authentic Long-Form Content

Once upon a time, it may have been possible to post poorly written long-form content online and still rank highly on Google, as long as what you had written contained the right smattering of keywords and links. These days, however, that kind of corner-cutting is no longer permissible, thanks to policies such as Google’s Helpful Content Update. 

Subsequently, the trend is for engaging, well-written long-form content that educates people about their options and helps them find the right service or product to meet their needs. At the same time, this kind of content will help to generate awareness about your brand and its unique values, and will help you develop customer loyalty.  

Find New Ways To Connect With Your Audience

If you are keen to reach a wider audience and develop an authentic connection that will take your business to new heights, you can now hire the services of a media services specialist such as Red Bee Media. 

Whether you have a new product or service to announce, or you simply want to branch out and produce new types of content – including live videos – they can help you transform your vision into a tangible reality. 

Speaking of videos, short-form video content is another popular trend that has come to the fore, thanks in large part to the widespread popularity of TikTok. Creating short and snappy educational videos is an ideal way to engage with an audience whose attention spans may have become shortened by a constant bombardment of information. 

To create a far-reaching marketing campaign, combining these short clips with more informative long-form content is the ideal two-pronged approach. 

Diversity Is Key

Diversity is a critical issue these days, as consumers have understandably raised their expectations of how they expect companies to operate and advertise. 

In particular, gender and racial diversity have been shown to be of vital importance to Gen Z audiences. As a result, if businesses want to continue to appeal to this demographic, and demonstrate their commitment to a fair and ethical society, then their advertising campaigns should consistently promote diversity. 

By using your advertising content to challenge harmful stereotypes and celebrate a diverse variety of people, you will not only create a stronger connection with your audience, you will also be helping to champion the necessary progress that is required from society. 

Get On Board With AI 

Last but not least, emerging AI innovations such as chatbots are becoming increasingly widespread in the business world, and there is a good reason for this. 

Not only can they help small businesses save money on additional customer service staff, but they can also provide life-like, round-the-clock support for consumers. In fact, many customers may not even be able to tell the difference between a chatbot and a real human customer service professional. 

By embracing this convenient new technology, you can maintain your customer engagement while at the same time-saving precious funds that can be channelled into other areas of the business. You will also be able to benefit from the data procured by your new chatbots, which can help you to create a more tailored user experience for your customers. It’s a win-win situation for both you and your consumers.