Legal implications with AI in businesses

AI has been one of the most widely discussed and simultaneously, controversial, topics in recent years. It’s existed for longer than you might expect, however recent years have seen it expand rapidly, to the extent that some are wondering how it may completely reshape the commercial world and everyday life. ChatGPT is just one of many AI launches and this alone caused a huge stir with people raising concerns over creative jobs being at risk. Naturally, something this integral should be approached with cautious, particularly if the legal factors feel a little misty.

What is AI? 

Put simply, artificial intelligence simulates human intelligence. It exists most commonly in computer or software form and its applications are endless. 

Examples of AI in action include image recognition and classification, as well as executing self-correction in other scenarios. Machine learning is known as the process where AI learns from past performance, with predictive text being a commonly-used example. Logical AI refers to decisions and responses based on user input. Given the potential that AI offers, it’s no wonder the business world is assessing how it could be applied across the organisation.

Examples of AI in business 

On top of large-scale industrial projects, there is also scope for AI to have a prominent role in your typical commercial settings. Some recruitment teams are already utilising this to help speed along the initial screening process while searching for candidates that match the required criteria.

AI can also be used to help with cybersecurity by analysing patterns and flagging alerts. Other systems such as customer relationship management (CRM) systems can benefit from AI, by processing and updating information stored, keeping client relationship workflows up to date. Systems can also be set up to trigger and automatically send out emails based to help create a more productive pipeline, whether that’s used in B2B or B2C settings.

Some of the legal implications of AI 

As with any new technology taking the world by storm, many are hesitant to dive in due to potential legal complications, which understandably, should be carefully considered beforehand. Fortunately, there are law firms that specialise in tech issues who are there to support where needed.

Data protection in business needs to be handled sensitively. If an organisation handles personal information using AI, this could create tricky issues with global data protection laws and should be approached with caution. Particularly when used for HR or recruitment purposes, AI also needs to align with recruitment regulations and laws that seek to eliminate discrimination or bias.

There may also be legal complications when it comes to the topic of intellectual property. The ownership, protection and infringement of AI can stir controversy, so it’s important to know how to stay on top of this if this applies.