Kettle Chips uses world flavours in two new ‘adventurous’ SKUs
Hand-cooked crisp brand, Kettle Chips is introducing a world of flavour with two new SKUs – Sriracha Mayo and Dill Pickle & Jalapeño – after finding 36% of consumers are “looking for new and adventurous flavours [Kantar, White Tiger Qual Research].
The street food inspired Kettle Chips’ Sriracha Mayo seasoning combines the on-trend foodie desire for the fiery heat of Sriracha chilli sauce with the rich creaminess of mayonnaise, whilst Kettle Chips’ Dill Pickle & Jalapeño plays on the growing demand for adventurous and spicy taste sensations, with a tangier and zesty flavour profile inspired by Kettle’s US roots.
Showcasing the brand’s extension into livelier, trend-led flavour profiles, the new seasonings have been created using bold combinations from around the world and are designed to “take consumers’ tastebuds on a culinary journey”.
Both SKUs will launch as Sharing Bags into Waitrose from mid-April, with further grocery and impulse listings from May onwards.
To drive awareness of the new range additions, Kettle Chips is supporting the launch with a fully interactive consumer-facing activation. Taking place in Shoreditch this April, the experiential Kettle Chips Escape Room will offer a unique and completely free chance for consumers to immersive themselves in a sensory voyage of discovery to explore the new Kettle Chips’ seasonings.
Russell Tanner, marketing director for Kettle Chips said with consumers looking to explore new and interesting flavours within the crisp category, the company is excited with the two new seasonings Chef Phil has developed.
“By offering something a little unexpected from Kettle, and with the fantastic support of our wider experiential activity, it’s a very exciting time for the brand,” Tanner said.
The brand will also be supporting the launch by investing in ATL and shopper support, to drive awareness and trial of the new seasonings.
The new launches achieved fantastic reviews in Kettle’s latest consumer research. Audience reactions included: “the flavours are completely unique to anything I’ve seen before”, “I would absolutely try all of these”, and “I’m really excited about these flavours”.
As with all Kettle Chips, these new seasonings are made using 100% real food ingredients and use only British potatoes.
