Haribo launches new Fusion Favorites assortment
Haribo is looking forward to 2023 and its popular Haribo Favorites range with the integration of a new variety, a redesign of the bags and an extensive promotional campaign on social networks and television.
This is a special year for one of Haribo’s most iconic product families, the Favourites range. With its different varieties, Haribo Favorites builds a universe of flavours and textures that, within the same bag, has become the perfect option to enjoy both young and old. The integration of a new variety, a redesign of the bags and an extensive promotional campaign on social networks and television will be part of the outstanding actions of this 2023.
The Favorites family consists of Original Favorites, Red & White Favorites, Classic Favorites, Pica Favorites and now welcomes the new Fusion Favorites. A delicious assortment of gummy candies with different textures such as: Golden Bears, Cherries, Cola, Watermelon and Balla – Balla. A novel combination of the company’s classic candies that highlight its long history and success.
“The launch of Fusion Favorites shows us, once again, the path we have traveled and where we are headed. With this, we want to maintain our commitment to new combinations of flavours, adapting to the tastes of our consumers, ” says Carlos Perez, marketing director of Haribo in Spain.
In addition, the entire Haribo Favorites family launches a new bag design inspired by the most current trends. A new image for one of the most emblematic ranges of candies of the company. Favorites Fusion will be available in 90g, 150g 250g and kg format
With the aim of supporting the new launch and giving notoriety to the entire range, Haribo has prepared a campaign under the slogan “Which Haribo Favorites are you?”.
Through the website, five 100% electric mopeds of the Velca brand with exclusive designs will www.tusharibofavoritos.com be raffled among all participants , one for each Favorite. All the promotion will be disseminated through profiles of influencers recognised in Spain and in the channels of Instagram and Facebook. The promotion will be active from March 6 to 20.
Haribo has opted for Velca mopeds, a Spanish brand of 100% electric vehicles whose mission is to promote change towards sustainable mobility, generating a positive impact on cities: 0 emissions and 0 noise. In the case of the mopeds drawn, they are models with retro leather, agile and comfortable, perfect for moving from one end of the city to the other.
Finally, during the next few months a national TV campaign will be carried out where the Favorites range will be the protagonist. It will begin broadcasting from April on the main chains in the country.
