Jim Beam launches latest flavoured whiskey, Jim Beam Orange
Jim Beam, the world’s No. 1 bourbon whiskey, has announced the UK launch of its newest flavour, Jim Beam Orange. Launching in Asda stores and online from February before being rolled out to wider grocery outlets, Jim Beam Orange is an exciting new addition to the distillery’s range of flavoured whiskies.
Jim Beam Orange combines the juicy and bright flavour of orange with the world’s finest Kentucky Straight Bourbon Whiskey. The 37.5% ABV expression brings with it notes of sweet orange, vanilla and char, offering a zesty addition to the bourbon category.
The new launch joins Jim Beam’s range of other flavoured whiskies – Jim Beam Peach, Apple and Honey – developed by the Kentucky-based producer of the past few years. Jim Beam’s growing portfolio of flavoured whiskies further demonstrates the brand’s commitment to engaging new consumers into the bourbon category, inspiring consumers to add it to their drinking repertoire.
As such, Jim Beam Orange was developed with summer cocktails in mind. Its hero serve, the ‘Sicilian Squeeze’ (25 ml Jim Beam Orange combined with 125ml Fever-Tree Sicilian Lemonade and a squeeze of lemon), sees the brand continuing to champion Highballs as accessible options for those wanting to tap into the category especially over the summer.
Sarah Isaac, head of UK brand marketing at Beam Suntory says: “After the successful launch of Jim Beam Peach in 2021, we are looking forward to the launch of Jim Beam Orange, to encourage new occasions and recruit new consumers to taste the spirit. We are thrilled to be partnering exclusively with Asda to launch Jim Beam Orange, as the perfect partner for consumers to enjoy our brand at-home, in delicious cocktails throughout the summer.”
Jim Beam Orange will be available exclusively at Asda for three months from launch, in-store and online for an RRP of £18.
