Unicrimp unveils enhanced website

It has been nearly 10 years since Scolmore Group launched the Unicrimp business. The aim was to bring to the electrical wholesale industry a comprehensive range of cable accessory products that would complement Scolmore’s wiring accessories and lighting portfolios. Scolmore has continued to invest in Unicrimp to develop the product ranges and business infrastructure, so that today Unicrimp is an established player in the cable accessories industry with its Q-Crimp cable accessories, Q-Fire fire-rated accessories ranges and the number one sealant and adhesives brand OB1.

As Unicrimp approaches its 10th anniversary, Scolmore says that it has made a number of significant investments to ensure the brand maintains its market-leading position. A new website designed to enhance the user experience has been unveiled, and at the same time the company has added a new category of products to its growing portfolio.

The newly re-designed Unicrimp website provides the ultimate user-friendly experience with improved navigation and functionality throughout. For contractors, it offers access to detailed product information and technical support across the company’s entire product ranges. The technical information for all induvial products has been grouped into product groups to make it easy to access details on a range-by-range basis.

For wholesaler customers, there is the additional benefit of the Unicrimp Marketing Hub which provides customers with a comprehensive range of resources. Included is a number of templates featuring some of the most popular products, which can be downloaded and customised with the stockist’s own details to optimise sales opportunities. Stockists can also take advantage of a comprehensive product image library, print-ready promotional leaflets, product videos and social media posts, which can all be accessed at the click of a button.

Among the product ranges that can be accessed on the new-look website is the recently launched Q-Nect range. The launch of the Q-Nect range of lever connectors and connection boxes adds a new category of products to Unicrimp’s growing portfolio. Q-Nect brings together a selection of products that work in conjunction with each other to provide installers with strong, quick and reliable solutions that offer versatility on everyday tasks. The range will offer wholesalers another category to help them increase their revenue streams.