Burger King to launch three new ‘Bakon King’ plant-based Violife cheeeze burgers
The iconic Bacon King range is back from January 4th, featuring a plant-based twist as the new line up takes the Burger King plant-based menu introduces the fully certified Vegan Royale Bakon King packed full of crispy vegan Bakon and vegan Cheeeze.
This new range has something for everyone, as back by popular demand, the meaty Bacon King will be hitting menus nationwide, with a Plant-Based Bakon King available for the first time.
Burger King will be offering also plant-based add-ons so customers can enjoy the plant-based menu their way, to make it the ultimate ‘Have it Your Way’ launch.
Following successful trials during the meat-free takeovers in Leicester Square and Bristol, guests will be able to personalise any plant-based burger supplied by The Vegetarian Butcher with add-ons supplied by Violife vegan Cheeeze or La Vie Bakon.
What’s more, Burger King app users will have the chance to get a sneak preview before the burgers arrive in restaurants, with a buy-one-get-one-free offer on the Vegan Royale Bakon King and the Plant-Based Bakon King single running between 31st December – 3rd January.
Katie Evans, from Burger King UK said: “We’re incredibly proud of our new menu additions and confident that our customers will enjoy the new plant-based bacon and cheese as much as we have in taste tests. The extension of our plant-based offer reflects our ongoing commitment to serve a diverse and innovative range of products, whilst aiming to reach a 50% meat-free menu by 2030.”
Romain Jolivet from La Vie said: “We are very happy to be partnering with Burger King to introduce our multi-awarded plant-based bacon La Vie. Thanks to the open-mindedness and leadership of Burger King millions of consumers will be able to try our next generation of plant-based bacon.
Simon Lawrence, from Violife Professional commented: “Whether flexitarian or vegan, we’re delighted that people looking for plant-based options will now be able to enjoy a melting slice of Violife’s plant-based cheese alternative when visiting their local Burger King.
Dawn Carr, from PETA commented: “PETA is delighted to support Burger King in the launch of its sensational new Vegan Royale Bakon King burger as part of the Bakon King range.”
