Alpro launches organic Barista range into Pret A Manger
High-street coffee chain, Pret A Manger, has refreshed its plant-based offering with the exclusive listing of Alpro’s new Organic Barista range, available at stores nationwide.
Alpro’s new Organic Barista line-up includes Oat, Soya and Rice-Coconut, and has been developed specifically to give baristas optimum performance in coffee and hot drinks, making it a quality pairing for Pret’s freshly-made, organic coffee.
Lois Beswick, brand anager at Alpro said: “Plant-based drinks are bought and enjoyed by almost half (48%) of UK households1, and 20%2 are opting for more plant-based coffees out of home than last year. We’re thrilled to be supporting Pret to meet the ever-increasing demand for plant-based, helping even more customers to enjoy the delicious benefits of plant-based.”
To mark the exclusive launch of Alpro’s new Organic Barista Range into Pret A Manger, the plant-based leader has employed the help of an animated hologram at London’s busy King’s Cross station.
Visitors to King’s Cross (up until the19th December) will be met by the ‘HyperGram’ visual activation – an on-the-ground marketing experience designed using 4K Ultra-HD 3D technology that brings holograms to reality.
Customers can recreate coffees at home using the Alpro Barista Range of Oat, Coconut and Almond, available in all major retailers.
