Clasado accelerates direct consumer growth with e-commerce platform
Clasado Biosciences is rapidly scaling up its direct-to-consumer (D2C) operations in partnership with THG Ingenuity, a technology platform specialising in taking brands direct to consumers globally.
The move marks a significant strategic shift for the Bimuno brand and its award-winning prebiotic food supplement, Bimuno Original, as it looks to ramp up its international activity to meet rapidly growing consumer appetite for prebiotics and gut mediated health improvements.
In alignment with its subscription focused e-commerce model, the partnership with THG has seen the launch of an e-commerce platform that greatly enhances its D2C presence.
Within five months of launch, the platform saw a subscriber increase of more than 100%.
Cathy Erwin, head of e-commerce at Clasado Biosciences, said the aim is to make it easier than ever for consumers around the world to support better health through a developing product portfolio.
“We were looking for a solution that enables us to quickly and effectively scale up our international activities, which made THG Ingenuity a clear choice.
“THG’s ability to rapidly extend into new territories is very impressive, and their revenue share model incentivises THG to grow and keep the momentum building, so we are always confident that we’re getting the very best service and performance.
“Naturally, that also means an enhanced service for our customers. The platform being modular and customisable is also an enormous advantage, meaning we can add on new systems and features as we continue to grow.
“For us, one of the additional attractive features is the high-performance fulfilment model, which means that as we continue to nurture our subscriptions and take our award-winning prebiotic supplement products to different geographies, we can offer the same slick service no matter where our customers are located. This partnership is an enormous step forward for the Bimuno brand, and we look forward to seeing this great partnership continue.”
Flagship product Bimuno Original is a prebiotic food supplement designed to support better gut health.
The supplement nourishes bifidobacteria, a beneficial bacteria in the gut microbiome that is associated with supporting digestive health and wellbeing, as well as immunity and mental health.
The supplement features the multi award-winning prebiotic ingredient Bimuno GOS, the most studied prebiotic of its kind, supported by over 100 scientific publications, including more than 20 clinical trials.
Vivek Ganotra, CEO at THG Ingenuity, said the partnership with Clasado is a perfect example of how the Ingenuity platform can provide huge value to brands.
“As the prebiotic category continues its remarkable expansion, the platform will be supporting the global footprint of the Bimuno brand and allow it to serve more markets and customers around the world with its prebiotic supplements such as Bimuno Original,” Ganotra added.
“We work in close partnership with Clasado’s e-commerce team to identify opportunities to build their online presence and support the growth of their D2C offering. The results so far have been very positive, with marked increases in both revenue and conversion. We look forward to developing the partnership and help Clasado achieve its ambitious e-commerce growth plans.”
