Heura continues exponential growth
Founders, food activists Marc Coloma and Bernat Añaños
Image: Heura
Heura has seen its turnover for the first half of 2022 nearly double compared to the same period last year.
The company, founded in 2017 by food activists Marc Coloma and Bernat Añaños, closed H1 2022 with €14.7 million in turnover, up from €7.6 million during this period last year. With its most successful first half of the year in its five-year history, Heura has expanded its total reach to approximately 18,000 POS, up from 13,000 EOY 2021.
The first half of 2022 solidified Heura’s ability to not only outperform within the category but lead the national growth of the plant-based foods sector in Spain.
Heura is now present in 65% of the retail market in Spain, making it the most widely distributed plant-based brand in the country. On a parallel path, food service grew exponentially through strategic partnerships with catering companies, including Som Valors, SERH, as well as hotel chain Iberostar.
The company has also seen unprecedented international expansion across Europe, as the independent startup with the highest number of countries in its portfolio. The UK, France and Switzerland drove rapid growth across the continent in H1, thanks to new partnerships with international retailers such as Ocado in the UK, Migros in Switzerland, Carrefour in Italy, E.Leclerc, Intermarché and Super U in France, and more.
Heura co-founder and CEO Marc Coloma said: “The current food system is broken but we are seeing the power we all have to accelerate change. We aren’t making animal meat alternatives, but successors – foods that are delicious but also nutritionally superior and more sustainable. We have a clear roadmap for 2022 growth focused on expanding the plant-based category across Europe, and we are committed to providing better food options to people all over the world.”
Coloma said he believed Heura is the preferred option of consumers.
“Our product portfolio has proven to exceed customer expectations but in order to achieve the impact we are aiming for, it’s not just about having an exemplary product and company, it’s about energizing the entire agricultural and food sector to transform society. With our R&D team, the TechRebels, we are working on breakthrough novel and inventive technologies that will achieve carbon positive supply chains, bringing the entire food industry a huge step forward.”
As a company rooted in activism, Heura is also proud of the positive impact it’s had on both the environment and animal welfare in H1. Over the past six months, the company estimates that it has saved approximately:
- 55,933,065 litres of water used (Sources: Broekema (2017); Saget et al. (2021)), the equivalent of 22 olympic sized pools
- 3,616,637 kg of CO2, the equivalent of more than 18,500 flights from Madrid to London
- 3,589,290 m2 of land used*, 65 times the size of Camp Nou football stadium
- More than 509,000 chickens, pigs and cows lives have been spared
Heura plans to file its first patents later this year while new R&D innovations stemming from Good Rebel Tech will roll out in the second half of 2022. A primary focus for the back half of the year will be international expansion.
